McLardy McShane Announces Partnership with WestRock Insurance Brokers 

McLardy McShane Insurance Advisors (MMIA) is pleased to announce a new equity partnership with WestRock Insurance Brokers (WRIB), founded by Wesley Strong, further strengthening Queensland's presence for the business. 

Since launching in 2019, Wes has built a significant portfolio, driven by innovation, strong client relationships, and a willingness to take risks. A key growth moment came with the shift from referral-based marketing to paid advertising, accelerating business expansion and enabling the growth of a now 11-person team, including offshore support. 

WRIB has embraced technology to enhance efficiency, including the implementation of an online claims system and various platforms to significantly improve service delivery. The business recently expanded its footprint with a new office in the heart of Mooloolaba. The team has been in the new Sunshine Coast location for nearly 9 months now. 

Originally built with a strong agricultural focus, WRIB has grown into a diversified brokerage while maintaining its community involvement, including supporting veterans and local initiatives. 

Under the partnership, Wes will continue to manage the business and team, with the West Rock name continuing to operate within the McLardy McShane network for the foreseeable future.  

After exploring several network options, Wes identified McLardy McShane as the right cultural fit. 

“The culture at McLardy McShane strongly aligns with what we’ve built at West Rock,” said Wes. “This partnership allows us to continue growing while staying true to who we are.” 

Nick McLardy, CEO of MMIA, added: “We are very excited by this new partnership with Wes and his team, as West Rock Insurance Brokers brings a strong local presence, an excellent reputation, and a people-led approach that closely aligns with our own.” 

This partnership marks an exciting step forward for both organisations, supporting continued growth while maintaining a shared commitment to people, performance, and community. 

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